Shida Studio

Make your creative measurable

Something we have never been able to show you

You already trust us with the work

We design the invitation, lay out the sign, build the website. It goes out, and then the two of us wait to hear whether it did anything.

We can now show you what happened next.

Start with the obvious

What does every company want

New clients

And there are a thousand ways to find them

The best ones already came to you

A cold stranger
Has never heard of you. Slow, and expensive.
Somebody who already picked up your invitation
Already interested, and you have already paid to reach them.

Every one of them who nearly got in touch this month has gone, and you will never know who they were.

From creative to insight

Five steps, and we design all of them

DesignThe piece itself, whether that is an invitation, a sign, a brochure or a page.
ConnectA way in we can tell apart. A link, an email, an ad, a code.
InteractWhat somebody actually does once they arrive.
MeasureThe few actions that matter for this particular project.
LearnWhat to repeat, what to change, what to stop.
What can we measure

Whatever matters to the piece

VisitsWhere they came fromClicksEngagementRegistrationsConversionsAttendance

We do not track everything because we can. We work out which interactions matter to your project, and we make those measurable.

By the end you can answer

Six questions about your own work

What did people actually interact with?
Which materials drove action?
Where did people lose interest?
What information interested them?
Did registrations turn into attendance?
What should we repeat, change or stop next time?
Then the part that matters

We read the pattern

The same behaviour, happening over and over, means something. We know what it means from years of doing this, and from how people behave.

Somebody opens your prices twice, then copies your number. That is not traffic, that is a decision being made.

It is us reading it, the same studio you already work with, rather than a piece of software that emails you a chart.

What lands in your inbox

Not data. Instructions.

Shida StudioMonthly read · July
What happened
Eleven people opened your price page twice and never called.
What we think it means
They were comparing you with somebody else, and could not find a quick way to ask a question.
What we would change
Put the phone number on the price page itself, not buried in the footer.

One change a month, every one aimed at turning people who were already interested into people who got in touch.

A real Calgary business, one real month

This is not a mock-up

76
people
197
visits
5m 39s
average stay
71%
of the page read

And 80 clicks on the four different buttons that begin a booking. From 76 people. That is not traffic, that is a queue.

Live, right now, about you

We are already doing it to you

You have been reading for
0 seconds
You have reached slide
1 of 17
You stayed longest on
the cover, 0s
You arrived
from a link somebody shared

Nobody typed any of that in. It is the same thing we would put on your own piece, running on this page, while you read it.

See it in action

The Lookout, at Sky Ranch

InviteVisitRegisterAttendInsight
The invitation page people land on
What they see
The dashboard showing sign-ups, where they came from and who turned up
What you see

A playground grand opening for JL Developments. The printed invitation brought fewer people than the email did, and a far higher share of them actually turned up. You only find that out if somebody is counting. It is a working build rather than a campaign that has already run, so the figures inside are a sample, and everything you can click is real.

Open the pageOpen the dashboard
It goes beyond events

Anything you make can be measured

Event
Invitation, ad or signLink or codeRegistrationAttendanceInsights
Print campaign
Brochure, postcard or signIts own codeLanding experienceActionInsights
Digital campaign
Digital ad, email or inviteLanding experienceInteractionActionInsights
Website
VisitorPages viewedScrollClicks and downloadsFormsEnquiry
Promotion
CampaignContest, survey or interactive toolParticipationInsights

A code is only one way in. A link, an email, an ad, a form or the website itself all work the same way.

Before you ask

It is your data

And to be clear about what this is. We make the work measurable. We do not run your marketing, and we cannot promise you sales.

So here is how we would start

Two weeks on your site, free

We put it on the website you already have, at no cost, and leave it running for two weeks. Then we show you what it found. If it tells you nothing you did not already know, we shake hands and that is the end of it.

What you do
Nothing you do not already send us. We add one line to your site.
How fast
Your first real numbers land the day after it goes live.
How many
We can only run a few of these at a time, and we would rather do them properly.
What you get at the end of it
How many people came, and from where.
The pages they went back to more than once.
Where they gave up, and on which question.
The one thing we would change first, and why.
Start the two weeksNo card, and nothing to sign.
What it costs

Three ways in. Pick the one that fits.

What could we measure for you

Tell us what you are making next

Tell us what you are creating, and what you would like to learn from it. We will design the experience so those questions can be answered.

An opening, a launch, a brochure, a campaign, a sign, or the website you already have. If it goes out into the world, it can come back with an answer.

Tell us about itOr call us
Shida Studioinfo@shidastudio.com · (587) 500 2399 · Calgary